Superbreak brand revived as a 'travel marketplace'

The Superbreak brand has been revived as a ’travel marketplace’ specialising in UK hotel stays seven years after the tour operator’s demise.

Super Break went into administration on August 1, 2019, along with parent company Malvern Group and sister brand Laterooms.com, with debts of £50 million.

The much-loved trade brand, founded in 1983, was acquired by deals specialist Wowcher Group in 2019. It has now been relaunched as an online marketplace selling direct to consumers and focused on hotel packages and value-added UK breaks. 

Consumers purchase a voucher - called a Superbreak - for a deal they want and redeem it with the company or the merchant, such as the hotel, to have their stay.

It is offering exclusive hotel deals, theatre breaks, wellness retreats, premium travel experiences, and trips including added extras and upgrades, with the promise of “access to trending destinations at compelling prices”.

It already has more than 600 properties in the UK and internationally live on its website and is confident this will increase “significantly” in the coming months following its initial soft-launch.

Currently there is currently no transport element, such as rail or coach, but the company said it was in discussion with “potential partners” to add this in future.

The new Superbreak is separate to deals specialist Wowcher but its suppliers, including hotels, theatres and attractions, will benefit from the group’s marketing reach and customer base.