Tui Musement joins Atas to strengthen UK trade connections

Tui Musement, the tours and activities division of Tui Group, has joined the Association of Touring and Adventure Suppliers (Atas) to bolster relationships with UK agents.

Sue Vincent, B2B partnerships director at Tui Musement, said: “Joining an association like Atas presents a wealth of opportunities. Our expertise lies in sourcing, producing and operating multi-day tours across 40+ countries.

“Through this partnership, we’re keen to gain deeper insights into the UK and Irish touring markets, while connecting with fellow industry operators and trade specialists.”

She said UK travel agents are “essential” to the business, adding: “Their feedback offers a direct line into evolving customer preferences, market trends and operational know-how.

“In the touring segment, travel agents remain the go-to channel for complex itineraries and premium trips, where clients value expert advice and personal service.”

She noted a Grand View Research study which said the luxury travel segment is projected to expand at a CAGR [compound annual growth rate] of 8.5% to 2030, with adventure and cultural touring among its key drivers.

Tui Musement provides more than 1,000 fixed itineraries, ranging from escorted multi-day tours to mini-cruises, island-hopping trips, small group and private tours, and an extensive range of self-drive programmes. 

Agents can access these itineraries and real-time pricing and availability via B2B platforms.