Monarch Holidays hold luggage allowance is being increased from 20kgs to 23kgs for package holidaymakers flying to beach destinations from this summer.
The new hold luggage allowance will be applied to all existing bookings for travel after May 1.
Confirmation of the change will be sent directly to agents for those bookings entitled to the new allowance.
At the same time, passengers travelling home from Turkey will have their allowance increased by an additional 3kgs to 26kgs on their return flight to allow for the carriage of electronic items that can no longer be carried in the cabin.
However, the rise in the allowance does not include travellers taking city breaks.
Almost half the respondents surveyed by Monarch used their maximum weight allowance when going on holiday.
The additional 3kgs provides extra room for the 25% of respondents who said they would pack an extra pair of shoes if their allowance were increased.
More towels, handbags and toiletries were also high on the list, along with 65% of people who said they must have room for teabags in their luggage.
Monarch Holidays’ sales director Gary Anslow said: “We are continuously reviewing our product offering and looking at how we can improve the holiday experience for our customers, whether that’s during their flight or when they are at their hotel, villa or apartment.
“We know that increasing our standard luggage allowance from 20kg to 23kg will be well received by our agent partners and their customers, and will sit alongside our permanent £59 deposit as a key reason for customers to choose to take their holiday with Monarch.”