G Adventures has confirmed it has acquired All Leisure brands Travelsphere and Just You.
A spokesman for Travelsphere and Just You said the two tour operators were bought from Grant Thornton, which had been brought in as administrators.
The deal was described as a ‘pre-pack’ which are done to save insolvent businesses but which can be controversial when it is used to sell to existing directors.
The deal means 200 jobs at the company’s Market Harborough head offices had been saved. G Adventures has agreed to retain the offices for a year.
Staff were told yesterday about the deal as speculation mounted over the future of All Leisure after it emerged Travelsphere and Just You were operating under the G Adventures Atol.
The news comes after it was announced this morning that All Leisure Group had ceased trading with 13,000 passengers booked on its Voyages of Discovery and Swan Hellenic cruises.
Founder of G Adventures Bruce Poon Tip said: “Travelsphere and Just You are both leaders in their fields and we are all really excited that they have become part of the G Adventures family.
“We are now able to offer an even wider range of escorted tours right across the world and to suit all age ranges.
“We will be working hard to ensure that the loyal customers of Just You and Travelsphere continue to enjoy the award-winning tours that both brands organise.
“The future looks exceptionally bright and we look forward to expanding the range of tours for both Just You and Travelsphere.”
G Adventures’ acquisition of Travelsphere and Just You opens up an affluent, older market for a brand that has to date been more associated with younger clientele.
See also:
All Leisure Group ceases trading
Allard apologises for All Leisure failure
All Leisure administrator blames loss-making cruise operations
CAA and Abta issue advice for All Leisure Group customers and agents