Win a Hawaiian Mālama Wellness Prize Worth £200
To celebrate the new Hawai‘i Partner Badge in the Brand USA Discovery Program, Hawai‘i Tourism Europe is offering you the chance to win a wellness prize inspired by mālama – the Hawaiian value of caring for yourself and the world around you.
In Hawaiian culture, true wellness comes from balance – caring for your body, nourishing yourself properly, and connecting to nature. This prize celebrates that holistic approach to wellbeing.
All prizes include two tickets to ’Hawai’i: A Kingdom Crossing Oceans’, the exciting new Hawaiʻi exhibition running at The British Museum, London from 15 January to 24 May 2026.
The Prize - Choose Your Mālama Journey:
Option 1: Complete Wellness Nurturing
- £150 Spa Gift Card – Experience lomiʻlomi, traditional Hawaiian healing massage.
- £50 Space NK Gift Card – Discover Hawaiian-inspired fragrances with tropical notes of plumeria, coconut, and island florals, or treat yourself to luxury travel toiletries for your next wellness escape.
Option 2: Active Wellness & Nourishment
- £150 OluKai Gift Card – Choose Hawaiian footwear designed to care for your feet during outdoor adventures and exploration or select a cosy pair of slippers to nurture yourself over the winter months.
- £50 Honi Poké Gift Card – Enjoy authentic Hawaiian poke bowls at locations in London, Leeds, and Bristol to keep you going on your adventures.
Option 3: Nature Connection & Adventure
- £100 Passenger Gift Card – Embrace outdoor adventure with sustainable, nature-inspired clothing perfect for exploring the great outdoors.
- £100 Patch Plants Gift Card – Nurture your own piece of paradise and bring a touch of Hawaiian nature into your home.
How to Enter:
- Complete the new Brand USA Discovery Program Hawaiʻi Partner Badge HERE before 26th November 2025.
- Complete the competition entry form below, answering the following question:
What does the Hawaiian concept of mālama mean?
a) Surf’s up!
b) To care for, protect, and nurture
c) To hula
Learn more about our trade tools and trips here: www.agents.gohawaii.com
Terms & Conditions:
- This competition is open to UK-based travel professionals only.
- One entry per person.
- By entering, you consent to join the Hawai’i Tourism Europe trade newsletter (unsubscribe anytime).
- All vouchers valid for 12 months from issue date.
- Prize is non-transferable with no cash alternative.
- Winner to select their preferred prize option upon notification.
- The randomly selected winner will be given 14 days to respond once notified, otherwise Hawai‘i Tourism Europe reserves the right to select another winner.
- The prize-winner will be asked to submit a screenshot demonstrating they have completed the module to claim their prize.
- British Museum tickets subject to availability.
- Standard Travel Weekly terms and conditions apply.
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