Summer offers chance to prepare for next big sales push

It was great to see ArrangeMY Escape’s Jennifer Lynch picking up a prize on stage at the Agent Achievement Awards and, as she says in her Agent Diary column this week, it was another dazzling night.

I’m sure I sound like a stuck record when I talk about how special the AAAs are each year, but I never fail to be inspired when I see so many outstanding companies and individuals being honoured.

In addition to the winners in our supplier-voted categories, we also celebrated excellence in a range of specialisms and presented our blue‑riband individual awards, and you can check out all the action in our 20-page photo special.

More: Agent Diary: Training strengthens client relationships and deepens crucial supplier partnerships

As well as reminiscing about the AAAs, Jennifer also writes about how she makes use of the summer to ensure her team is ready to hit the ground running in the autumn and heading towards the peaks. She encourages all agencies to have a defined training strategy and says this slower sales period is a great time to catch up with suppliers’ latest news.

Product knowledge and training are a core part of Travel Weekly’s content strategy, both within our weekly magazine and website and through the array of courses offered by our sister business Online Travel Training, so I couldn’t agree more.

With a host of information available to consumers, developing a reputation for having the latest and most accurate and inspiring product knowledge is key to agents’ ongoing success. Making the most of those free resources now will pay dividends in the future.

Comment originally from Travel Weekly, July 31 edition