Agent Diary: Training strengthens client relationships and deepens crucial supplier partnerships

Since my last article I’ve been on holiday, and what a trip it was! I finally convinced my other half to try a cruise, something he was adamant wasn’t for him. 

It was also my first sailing with Oceania Cruises and we chose a classic Mediterranean itinerary from Athens to Barcelona – the perfect introduction for a cruise sceptic.

I’m happy to report he absolutely loved it. In fact, he’s now completely converted and already talking about our next sailing. Since we returned, he’s been enthusiastically recommending cruising to friends, family and even his clients. It’s like he’s taken on the role of an unofficial cruise ambassador!

What’s refreshing is hearing him speak about the experience with such passion, from a totally different point of view. As travel professionals, we can get caught up in the whirlwind of information, offers and logistics. Sometimes we forget how magical travel can feel for someone seeing it with fresh eyes.

Intense training 

Over the past six to eight weeks, I’ve kept the team incredibly busy and with good reason. We’ve packed our schedule with an array of training opportunities: in-store evening supplier sessions, ship visits, virtual webinars, even a few special dinners. The world of travel is continually evolving; there’s always something new to learn, whether it’s a route update, a hotel opening or an exciting new product launch.

A huge thank you goes out to the travel partners who’ve supported our recent training efforts: Fred Holidays, Regent Seven Seas, Kerzner, Premier, Grecotel, Railbookers, Sunvil, Tipto and Travelsphere. Your time and expertise are truly appreciated. 

Even with product we know well, a refresher can spark renewed confidence and insight. It’s no coincidence that we’ve seen an uplift in bookings following these sessions – proof that investing in product knowledge drives results.

Beyond obvious benefits, training strengthens our client relationships and reinforces our position as a knowledgeable, trusted agency. It also deepens our partnerships with suppliers, which is crucial in this industry. Ongoing training is now a fundamental part of our strategy, and I’d highly recommend that any agency or homeworker integrate it into their annual plan.

US uncertainty

Has anyone noticed a dip in US bookings? We’ve seen a marked slowdown and, truthfully, I’m not sure the US travel market ever fully bounced back post-pandemic.

Some fluctuation is expected, but rising prices, political uncertainty, Trump’s return and general cost-of-living pressures across the pond are starting to show. Add in resort fees, various taxes and an increase in Esta charges and it begs the question: is the US unintentionally discouraging inbound tourism?

Industry leaders have already acknowledged a decline in visitor numbers, but I believe the real impact will become clear over the next 12-18 months. In contrast, we’ve seen a rise in interest for Europe and Asia, particularly from families – a trend I suspect will carry through well into 2026.
It’s a space to watch, and as always, we’ll keep adapting to where the demand takes us.