Advantage announces three technology partnerships

The Advantage Travel Partnership has announced three new technology partnerships at its conference in Malta.

The consortium said the partnerships with mTrip, Tripism and Procon Solution will diversify Advantage members’ capabilities.

Tripism is a cloud-based travel planning and engagement platform used by companies to manage their personalised, company-relevant travel information; mTrip provides state-of-the-art travel technology solutions and white-label mobile applications; and Procon Solution is a leading supplier of intelligent, cloud-based mid and back-office software that helps travel management companies automate workflows, improve accuracy and boost operational efficiency.

Carole Moreira, chief commercial officer of mTrip, said: “We are excited to be working with the Advantage Travel Partnership and the opportunities this brings to introduce the mTrip tech proposition to their members.”

Adam Kerr, chief executive and co-founder of Tripism, added: “Travel programmes are becoming increasingly sophisticated; the Tripism platform dynamically updates relevant travel information, including policy guidelines, supplier updates, and employee experiences to offer a unique value proposition for TMCs, to effectively communicate these services to travellers through a single portal.”

Nicolai Meldal, sales and marketing director of Procon Solution, said the firm’s ProTAS platform adapts to customers’ growing needs, adding: “This strategic partnership is about empowering businesses to scale efficiently, strengthen their operational foundation and stay competitive in a fast-changing industry.”

Stephen Baxendale, Advantage’s technology partnerships manager, said: “These partnerships demonstrate how we continue to provide members with a fully rounded proposition to enhance their operational processes and the services they provide to their clients, whether it’s providing data, helping agents with automation or front-end processes.

“We’re continuing to build on our technology journey to help members service every element of their operations. Front-end and back-end – we committed to supplying services as members seek to find new ways of enhancing the corporate services they offer.”