Gen Z professionals are prioritising slower business travel by rail to align with climate concerns in what is being seen as a “major generational shift”.
A poll of more than 1,000 people in the age category found that almost two-thirds (60%) are open to adopting slower business travel, such as rail, if it significantly reduces their carbon footprint.
Three-quarters (75%) are more likely to prioritise such options if their company actively supports them with clear policies and incentives.
But less than half (44%) said their company currently encourages lower-carbon travel through flexible policies.
The Trainline Partner Solutions (TPS) research highlights how Gen Z respondents strive to maintain their sustainability principles without having to sacrifice their career ambitions.
Corporate trips remain a key driver of career progression for the generation, with 94% believing travelling for business is important.
The top benefits include building client relationships (46%) and networking with senior colleagues or peers (45%).
Looking ahead, nearly two-thirds (65%) of those surveyed anticipate that business travel will play an even more significant role as they advance in their careers.
But business travel raises environmental concerns, with most (89%) of professionals worried about its carbon footprint and over a third (37%) feeling a personal conflict between career travel and the environmental impact.
Just under three in five (59%) fear missing out on career opportunities if they reduce travel.
Many also feel pressure to choose quicker, cheaper travel options over lower carbon ones, with half (50%) of respondents citing time and budget constraints.
With Gen Z estimated to make up three-tenths of the workforce by 2030, firms will have to adapt business travel programmes to the shifting demand if they want to compete in the talent market, according to TPS.
TPS general manager Andrew Cruttenden said: “Gen Z is redefining what business travel looks like, shifting the emphasis away from purely fast and convenient, to also be mindful and sustainable.
“While Gen Z professionals still want business travel, many don’t want to compromise their personal principles.”
He added: “There is a huge opportunity for the business travel sector to adapt and address this growing need.”