Club Med 2024 sales rise 6% amid overall growth 

Club Med’s UK business saw a 25% rebound from pre-Covid levels in 2024 with a 6% year-on-year growth in sales.   

The UK ranked second in snow holidays bookings behind France, solidifying the all-inclusive operator’s position as a key player in the winter sports market.

Overall annual sales rose by 7% to more than €2 billion, while pre-tax profit and resorts’ operating income were “equal” to the previous year’s levels. Operating income of resorts hit €174 million in 2023.

Bookings for departures in the first half of 2025 were up by 5.7% compared to the same period last year.   

Reservations for departures in the second half of 2025 were described as “very encouraging”, showing a double-digit growth compared to the same period last year. The growth has been driven by strong early booking momentum, particularly for mountain destinations.

Club Med said: “In a more uncertain geopolitical context and touristic market slowdown, demand for ski and beach all-inclusive and experiential holidays continues to expand.”

The volume of holidaymakers staying at the operator’s resorts rose by a marginal 1% to to more than 1.5 million over 2023. However, the average daily rate was up by 7% to €232. 

The company added: “In 2024, Club Med saw strong growth across all business units in the first half of the year, achieving a record performance. 

“While the second half was impacted by the geopolitical and economic environment, the company’s overall business volume for the year rose by 7% at constant exchange rates, enabling it to maintain operating income for its resorts consistent with 2023.”

Club Med president Henri Giscard d’Estaing said: “Following a record-breaking 2023, Club Med continued its strong momentum in 2024 with a 7% increase in business volume and exceptional performance in Mountain resorts. 

“In a challenging geopolitical environment, this achievement underscores the strength and resilience of the Club Med business model and the growing demand for premium all-inclusive vacations.” 

He added: “2024 marked a major milestone in our upmarket strategy, supported by our shareholder Fosun, with the full transformation of our resort portfolio. 100% of Club Med’s capacity is now upscale or very upscale – an unprecedented collective work within the hotel industry over last two decades.

“Looking ahead, we are accelerating our ‘glocal’ development projects with new resorts in Borneo, Malaysia and South Africa, pioneering deployments in AI and shaping a strategic vision for coming years. 

“Our ambition is to reinforce our market leadership, steadily improve our operating margin, and establish Club Med as one of the most iconic global lifestyle brands.”