HX Expeditions is introducing new colours across its fleet to differentiate itself from former partner Hurtigruten.
The new blue and sand livery signals the final stages of a rebrand as HX officially separated last month from its Norwegian heritage sister brand.
The iconic red and black colours previously used by the Hurtigruten Group have long been associated with Hurtigruten, which will remain unchanged.
The new visual identity for HX introduces a “distinct and modern look” and to avoid confusion in places like Norway where the two brands will still co-exist.
HX has already introduced a series of changes, including a revamped website, new indigo blue jacket for passengers, and an overhaul of branded material.
The livery change follows the initial HX brand launch in December 2023.
Chief executive Gebhard Rainer said: “This is the next important step in the HX brand evolution.
“The rebrand of our fleet is not just about aesthetics, it’s about creating an experience that resonates with our guests on every level.
“Our new fleet colours are a reflection of who we are today and where we are heading, while also maintaining a respectful distinction from our heritage brand, which will continue to proudly represent its own legacy in red and black.”