
Agents are now able to book Crystal cruises via Traveltek’s iSell Connect platform.
The improved arrangement with the travel tech firm is aimed at making even easier for agents to sell the luxury line as it strides to become the “most trade friendly” in its category.
The iSell Connect platform connects to Crystal through Traveltek’s Cruise API, which pulls real-time inventory, itineraries, pricing and promotions directly from its systems, updating throughout the day as bookings come in and inventory changes.
Complex cruise booking requirements such as suite categories, dining preferences, special requests and deposit schedules are also available, while the system handles booking modifications, documentation and payment tracking automatically.
UK & EMEA trade sales vice president Luke Smith said: “We want to make it as easy and accessible for as many travel agent partners to sell our exceptional cruise holidays, and this enhanced partnership is just another step on the journey to fulfil my pledge to become the most trade friendly ultra luxury cruise line in the market.
"We are not there yet, but my commitment to considering the trade in every decision we make is unwavering and our incredible trade partners are going to be pivotal to us achieving our goals.”
Traveltek head of partnerships Hayley West added: “Crystal offers truly exceptional ultra-luxury cruise experiences and this partnership ensures their travel agent partners have the tools to sell those experiences with ease.
"Our technology takes the complexity out of luxury cruise bookings - agents get instant access to Crystal’s full inventory and live pricing and can build detailed quotes instantly.
“It’s about giving agents the same level of service that Crystal provides to their guests, so they can focus on creating exceptional holidays."
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