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Prestige Travel will invite five travel agents to explore Queensland this October as part of the operator’s “Linger Longer” campaign to promote longer-stay itineraries.
The fam trip will take five “hand-selected” travel agents to explore two Queensland regions: Tropical North Queensland (TNQ) and the Southern Great Barrier Reef (SGBR).
It will be the operator’s second fam trip to Australia, following Prestige’s inaugural fam Down Under in November 2024, visiting South Australia and the Red Centre.
Hosted by Prestige brand ambassador Jenny Taylor-Page (JTP), the fam will offer agents the opportunity to explore ancient rainforests, the Great Barrier Reef and culturally rich tropical towns.
“This is where Queensland’s soul truly comes alive – where reef, rainforest and culture converge,” said JTP.
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“We want agents to experience the essence of these regions, beyond the brochure, and come away with stories that inspire their clients to stay longer and explore deeper.”
The fam aims to deepen product knowledge, foster stronger relationships within the trade and equip agents with authentic, first-hand experiences they can share with their clients.
Joe Lavers, trade relationship manager at Prestige Travel, added: “Prestige Travel is having a fantastic year – with overall growth of 30% year-on-year, and our Australia programme alone showing over 50% growth compared to last year.
“Agents are recognising that Prestige truly delivers when it comes to service and destination expertise.
As a specialist tour operator, we value our partnerships deeply and we’re excited to reward five loyal agents with this incredible opportunity.”