Simpson Travel tool uses AI for villa and boutique hotel searches

Simpson Travel has launched a ‘Dreamcrafter’ holiday finder on its website, enabling agents to help clients find their ideal villa or boutique hotel trip.

 

The tool uses intuitive, emotive search terms such as ‘best infinity pools’, ‘perfect properties for family celebrations’ or even ‘uninterrupted sea views’ to guide agents and clients.

 

Each search will create a personalised, image-led range of options which fulfil the ‘wishlist’ that has been requested, drawing from Simpson Travel’s range of villas and boutique hotels in across the Mediterranean. 

 

By providing more specific detail in the search terms, the resulting shortlist can be more appropriately refined.

 

Ed Pyke, managing director, said Simpson Travel is “the first in our field as villa operators to innovate with AI technology in this way”.

 

“Traditional searches are often quite functional – focusing on destinations, villa size or location,”  he said.

 

“But we know from research with our clients that often the impetus to book a villa is based on something much more subjective and heartfelt.

 

“For a luxury villa holiday – perhaps more than any other holiday – imagining yourself sitting in the villa is very much part of the decision-making process, so the look and feel of the property, its setting, its views, are all key in helping make this choice.

 
“This is where the Dreamcrafter comes into its own, creating an individualised, image-led shortlist that will match – and hopefully exceed – clients’ expectations.”

 

Hannah Naylor-Vane, head of trade sales, added: “It offers an easy, intuitive way to find the perfect holiday from a shortlist based on their client’s personal criteria and will be really helpful in the sales process. 

 

“Agents often tell me how useful our imagery is for them both in their interactions with clients, but also in their own social media activity.

 

“Dreamcrafter will complement what we already offer agents in terms of training, product knowledge and support and is a fantastic example of embracing AI to help enhance customer service.”