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Accommodation specialist Stuba has recruited an agent for a newly created BDM role.
Catherine Williams becomes business development manager for the West Midlands, South Wales and southwest.
The new position is the first time the company has had a dedicated BDM for the region.
She joins Stuba from Stow Travel in Stow-on-the Wold where she spent 10 years, rising from a part-time trainee to senior travel consultant, eventually managing the daily operations of the business full-time.
Prior to her career in travel, Williams ran her own business, Outdoor Media Monitoring, which she sold in 2017.
In her new role, Williams will support and train agents across her region, helping them maximise opportunities through Stuba’s curated accommodation platform.
UK & Ireland head of sales Angela Muir said: “We’re absolutely thrilled to welcome Catherine to the team.
"Her extensive experience in retail travel, her business acumen, and her clear passion for the industry make her the perfect fit for this new role.
“Having someone dedicated to the West Midlands, South Wales and southwest is an exciting step forward for Stuba as we continue to strengthen our support for agents at a regional level.”