Agents will have the chance to win multiple holidays for booking with Classic Collection during peaks.
One agent will win three holidays, to Dubai, Turkey and a city break, as part of the operator’s “biggest ever” peaks promotion.
A trip to the Maldives, a Croatia cruise, multiple city breaks and stays in Greece and Turkey will also be given away in separate weekly prize draws.
The operator’s Get it Booked campaign from December 27 includes discounts of up to 50% on selected long, mid and short-haul hotel stays, free room and board upgrades, and city breaks starting at £169 per person.
The peaks promotion runs until March 2 with prize draws taking place from January 8 until March 3.
Agents making Classic Collection bookings either online or by phone, will be automatically entered into the draw.
An agent will be selected randomly each day to go into a grand final draw to be held on March 3.
Each Monday there will be chances to win city breaks, or stays in Turkey or Greece; each Wednesday places on a fam trip; and each Friday, a payday weekend draw will reward one agent with a £500 bonus paid onto their Classic Collection Black Card.
Agents making bookings via the Select by Classic Collection contact centre will be entered into a draw to win a holiday for two to the Maldives.
Those making cruise bookings to Croatia will earn the chance to take a small ship holiday of their own.
Weekly Friday draws will be held to win vouchers for Virgin Experiences, similar to pre-bookable Classic Flavour excursions recently launched by the operator.
The company will continue to pay its usual Black Card reward incentives from £10 to up to £1,000 per booking on all bookings during peaks.
Trade marketing and engagement director Manisha Blair said: “We’re doing something completely new and innovative in our biggest ever peaks holiday giveaway.
“Agents are often given the chance to win one holiday, but our main peaks incentive gives one agent the chance to win three holidays, which is possibly all the holidays they’ll need for the year.
“January is a long month, so we’ve put together a unique and comprehensive peaks campaign to brighten the days of our agent partners.”
She added: “It showcases our full product range. It underlines the recognition and rewards we give to agents with incentives such as fam trips and our Classic Collection Black Card and demonstrates how much we commit to, and value the support of, our agent partners all year-round.’