A WhatsApp group set up by Jet2holidays for travel agents is helping to drive engagement and sales, according to the company.
The group was set up in June this year and has so far attracted more than 4,000 agent members.
It aims to supply travel agents with marketing content and offers to promote to their customers via social media.
Alan Cross, director of travel agent relationships at Jet2holidays, said the dedicated WhatsApp group was part of the company’s Partners 2 Success strategy to support independent agents to increase their sales and grow their businesses.
He said: “We know that social media is a critical channel for marketing and sales, so the launch of this dedicated WhatsApp group helps us supply partners with regular offers and content to promote to their customers on there.
“The response has been exceptional and it is really driving engagement and sales, resulting in fantastic feedback.”
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