A Northern Irish agency which previously marketed holidays solely through social media has won a new website worth thousands of pounds.
L&J World Travel in Londonderry twice entered a competition to win a £3,100 Jet2holidays ‘reseller’ website and finally succeeded in being picked out of the hat earlier this month.
Website providers tr10 hope to build L&J World Travel’s new website before next year’s peak selling period.
Through the new site, customers will be able to search for Jet2holidays holidays as well as other suppliers’ products.
Jet2 has twice given the agency a ‘top-seller’ award for the volume of bookings it makes departing from Belfast International Airport.
Co-owner and director Michaela Johnston said the agency she runs with Denise Logue makes “thousands” of individual Jet2holidays bookings each year.
Johnston said: “It’s amazing for us because we do not have a shop, so we’ve grown our business from social media.
“The problem with social media is that when Facebook goes down that is the end of you.”
She added that tr10 has promised to build a website with more functions than she expected. “I thought it was a shop front and people would click to call,” Johnston said. “But customers can also do a live search.
“We can also what people are searching for and that is something that we could not do before. It’s going to be great to see what people are searching for.”
Johnston and her four-person team will also be able post call to actions on the site.
“The website will help us drive more business,” Johnston added. “A lot of people just want the job done. We need to make ourselves bookable so there are no dealings with [our staff]. I know that’s what people want.
“We need to move with the times. I reckon we’ll have a bookable site within two years.”
Pictured: Denise Logue (left) and Michaela Johnston