Riviera Travel has launched a new trade incentive as part of its 40th anniversary celebrations.
The river cruise and escorted tour specialist is giving travel agents the chance to earn £40 for every European river and ocean cruise 2024 booking that they make in June.
Vicky Billing, head of trade and partnerships at Riviera, said: “We love working with travel agents, who have been instrumental in driving demand for Riviera holidays, whether they be on the rivers, at sea, or on land.
“As we continue to mark our 40th year, this incentive is yet another way we are showing our gratitude to our trade partners.
“So, get booking your European river or ocean cruises for 2024 and don’t miss out on the chance to claim your £40.”
Riviera is also holding a series of regional travel agent dinners this summer.
Nine agents will be invited to each evening event, hosted by the operator’s key account managers. The first will be held on July 16 in Birmingham.
Riviera offers river cruises across several European waterways including the Rhone, Seine, Rhine, Danube and Douro, as well as long-haul options to the Mekong and Nile, and escorted tours to all seven continents.
Agents need to log their bookings here to claim the reward.