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The chief commercial officer of Hotelbeds and Bedsonline owner HBX Group is one of two executives stepping down in a management shake-up.
Carlos Munoz will assist the board of the company initially as a senior advisor after relinquishing his executive role. He is due to be appointed as a director at the next annual meeting in February 2026.
Meanwhile, chief information officer Paula Felstead is to “explore new opportunities” outside the group.
The new structure, which sees a range of senior management team appointments, will be “underpinned by accelerated adoption of Artificial Intelligence (AI) and automation, enabling faster execution, improved scalability and profitability with overall enhanced value creation”.
The revamp sees five dedicated areas - sourcing, distribution, fintech, mobility & experiences and hoteltech.
Each will be supported by dedicated functional expertise in tech and data, operations, marketing and pricing to deliver improved outcomes with focus and pace, according to the company.
Chief distribution office David Amsellem will join the senior management team to lead distribution of accommodation service and products, expanding his remit to include wholesale as well as retail distribution partners.
He is co-founder of The Luxurist, the group’s AI-led luxury travel ecosystem launched earlier this year.
Chief executive Nicolas Huss said: “HBX Group has strong foundations of scale, proprietary technology and data, and long-standing relationships across the travel ecosystem.
“By adopting an organisational model structured on delivery and embedding Artificial Intelligence more deeply into our operations, we are strengthening our execution, creating a more customer-focused business that will be even more efficient, profitable and agile.”
He gave thanks to Munoz and Felstead for their “strong contribution and dedicated leadership”.
Huss added: “The organisational changes announced today position us to deliver sustainable growth across our ecosystem.”
Further details on the new operating model and the delivery of the group’s strategy for growth are due to be outlined alongside full year financial results on November 26.