Gold Medal Travel Group launches Summer Safari Collection to meet ‘rising demand’

Gold Medal Travel Group has launched a ‘Summer Safari Collection’ to help agents address demand for late-booking African safaris for this summer.

The new campaign is “curated to keep safari front of mind” for last-minute enquiries for this summer and includes itineraries with luxury lodges, classic game drives, tailor-made trips and touring trips.

The programme features bespoke offers and marketing assets which are available on a new Safari Series hub on Gold Medal’s website.

This comes as Gold Medal, Pure Luxury and Incredible Journeys report “notable growth” in sales for South Africa.

Sarah Lancashire, marketing and interim product director, said: “Safari continues to be a top bucket-list choice for clients, and summer departures are gaining traction thanks to the combination of strong value and exceptional wildlife encounters.

“With the Summer Safari Collection, we’re equipping agents to inspire and convert interest into sales quickly, supported by offers and the authority and knowledge of our specialist teams.”