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Cultural adventure travel specialist Inside Travel has launched an incentive offering agents the opportunity to win a holiday worth £20,000 with its InsideJapan and InsideAsia brands.
Inside Travel launched its first ‘not another boring prize’ incentive in 2025 for its 25th anniversary year. It attracted more than 600 entries and the £25,000 holiday prize was won by Travel Counsellors agent Ollie Raikes.
Gabo Quiros, global trade manager, said: “After the success of last year’s inaugural ‘not another boring prize’ incentive, we wanted to continue the momentum, and offer our agent partners the opportunity to win another incredible holiday to experience Inside Travel’s cultural adventure.”
The incentive coincides with the launch of the Inside Travel Agent Hub.
To enter the competition, agents must join at least one of the agent-targeted webinars and make at least one booking before the end of 2026.
In addition to the main prize, Inside Travel is also offering 10 free places to agents on any InsideJapan or InsideAsia small group tour to Japan or Korea.
Quiros added: “Small group tours are more popular than ever, with 2025 seeing record sales and we are challenging agent partners to book seven tour places to win one for themselves or 10 places to be able to bring a partner on one of the Insider-led small group tours.
“The tour prize is done on a first-come-first-serve basis and there are just 10 places to be won on any the popular Japan Unmasked, Discover Japan or Must-see Japan tour running in off-peak 2027.
“This incentive is about showing our commitment to our partners and the best way for agents to experience what we do and enjoy it like their customers would.”
Simon King, Inside Travel co-founder, said: “The trade currently represents around 40% of business for Inside Travel with both InsideJapan and InsideAsia, and 2025 was our biggest ever year. This is just another way of showing agents what we do and how important they are to the business.”