Avalon Waterways unveils section on website dedicated to agents

Avalon Waterways has launched a new section on its website for agents, building on “a strong start to 2026”.

The webpage provides information on the latest incentives, deals, marketing assets, brochures and cruise information.

The launch comes as the river specialist claims a 61% year-on-year increase during the peaks booking period, with the Rhine, Rhone and Bordeaux itineraries the strongest-performing.

Since December, Avalon Waterways has been running a joint incentive with Cosmos Tours and Globus Journeys offering agents the chance to win one of six holidays for two, with a total prize pot worth more than £20,000.

Phil Shipman, UK and Ireland sales director, said: “Our travel agent partners mean the world to us.

“We are hugely grateful for the way they champion our brand and bring our unique cruising experience to life for their customers."

He added: “Looking ahead, we’re doubling down on our agent partnerships — with even more targeted incentives, enhanced training opportunities, inspiring fam trips and impactful trade engagement planned.

“Our agents are central to our success, and we’re excited to continue working together.”