Newmarket Holidays to deliver record fam programme in 2026

Escorted tour operator Newmarket Holidays has started a record fam programme, with about 130 agents due to attend 10 trips in seven countries during 2026.

The first fam was hosted this month in Canada, with 10 agents supported by two Newmarket Holidays staff, visiting Toronto, Niagara Falls, Ottawa, Montreal and Quebec City.

Other fam trips will cover different key growth regions, including the US, Borneo, South Africa and India.

About 40 agents will head to India next month for a ‘mega-fam’, featuring four simultaneous itineraries. The agents comprise a mix of top-sellers and those new to touring, and they will reconvene for the final two days in Delhi to share their experiences.

The operator said its biggest-ever fam trip programme had been developed in response to growing demand for touring holidays and to boost agent confidence in selling Newmarket Holidays’ products.  

Hayley Morris, head of trade sales and partnerships, said: “Our fam programme continues to grow year on year, and 2026 marks our most ambitious programme yet.

“By giving travel agents first-hand experience of our tours, we’re equipping them with the confidence and insight needed to drive touring sales.

“With exciting destinations and new formats like our India mega-fam, we’re continuing to invest in the trade and the future of touring.”

More: Newmarket Holidays expands its team to support travel agents