New Mexico makes debut in Premier Holidays’ US brochure

Premier Holidays has added New Mexico to its new US brochure, along with other new tours and fresh experiences.

To promote the programme, the operator has launched a prize draw to win a New Mexico-themed hamper, featuring regional products. Agents can enter by taking part in a short quiz and winners will be announced by May 31.

New additions to the latest programme include 35 experiences, 21 destinations, six tours and 63 hotels.

New Mexico bringing a “fresh and culturally rich destination” to the range, with its blend of Native American heritage, Spanish colonial history and desert landscapes.

The New Mexico Discovery is a self-drive itinerary taking in Albuquerque, Taos and Santa Fe, alongside natural attractions such as Carlsbad Caverns National Park and White Sands National Park.

New excursions include a guided food tour in Washington DC, a Cuban culture and cuisine experience and a full-day excursion to Mount Rainier. New touring options include a 12-night self-drive from Tampa to New Orleans, and a 15-night Southern itinerary from Nashville to Atlanta.

Niki Waters, Premier Holidays director, said: “USA remains one of our most popular and versatile destinations, and this new brochure reflects both the strength of demand and the opportunity for agents to create truly personalised itineraries.

“The introduction of New Mexico adds something genuinely different to our programme, offering rich culture, incredible landscapes and experiences that many customers may not have considered before.

“With the addition of new destinations, experiences and a 2027 price guarantee, we’re giving agents even more confidence and flexibility when booking, alongside the reassurance that their customers are in expert hands.”