Riu develops app to digitise agent loyalty scheme

An app for Riu Hotels & Resorts agent loyalty scheme has been introduced to  digitalise the scheme.

The Riu Partner Club has been active for more than 30 years and claims 100,000 active members worldwide.

The new app gives agents real-time control of bookings and points earned against stays at the Spanish group’s portfolio of more than 100 properties.

It allows agents to manage their activity comfortably, quickly, and securely from any mobile device, according to the company.

The app is designed to provide a simplified and friction-free process, allowing members to register sales and book their own stays "much more quickly".

Users can manage their profile and check their booking history and points status in real time.

Agents continue to accumulate points for each booking made, which can be redeemed for free stays at the hotels of the chain. 

The programme also guarantees that points never expire as long as the account remains active and sales are registered periodically.

A Riu statement said: "This strategic launch aims to further digitalise the programme with a user-centric approach and strengthen the chain’s relationship with one of its most valued segments - travel agents."