Travelodeal has appointed Paul Frost as commercial and marketing director.
Frost joins from online cruise and ski specialist Iglu.com where he was head of tour operations.
Prior to that, he held roles at The Cruise Line, World Travel Holdings, Fred Olsen Travel, Holiday Direction and Jetline Cruise.
In his new role, Frost will help grow the cruise and luxury sides of the business across the UK, US and Canada.
Last year, Travelodeal acquired “specific assets” including the brand names and database of Jetline Travel when it ceased trading as an Atol holder last March.
In a LinkedIn post, Frost said: “I am delighted to share that I have joined Travelodeal, a fantastic business with exciting growth opportunities within both holidays and cruise.
“I am super excited to get started and help develop and grow all parts of the business.”
He added: “I look forward to reconnecting with many across the travel industry over the coming weeks and seeing how we can grow the business together over the coming months and years ahead.”