Abta confirms consumer behaviour expert as Travel Convention speaker 

Consumer behaviour expert Nathalie Nahai has been added to the line-up of guest speakers at this year’s Abta Travel Convention in Majorca.

A behavioural science advisor, she hosts podcasts and contributes to national publications, television and radio on the impact of technology on our lives. 

Having studied psychology and worked as a web designer early in her career, she has worked with clients including Google, Accenture, Unilever and Harvard Business Review.

A popular speaker, author, consultant and facilitator to Fortune 500 companies, Nahai has lectured at some of the world’s most prestigious universities. 

Her experience as a communicator has seen her present at SXSW, host the Guardian Changing Media Summit and hold main stage interviews at the Web Summit. 

From ethics and human behaviour to persuasive tech and what it means to be human in an age of AI, she addresses the specific challenges faced by larger, more diverse brands and organisations.

These include how to adapt to AI and automation; the psychological dynamics behind evolving consumer behaviour; the challenges of engaging millennials and Gen Z; how to harness self-determination; the role of social identity in social media; identifying and expressing values with coherence, ethics and integrity; resonant communication and marketing; brand resilience and reputation; and how to ethically apply behavioural science principles to enhance platforms, content marketing, product design and customer experience.  

The convention takes place on October 6-8 at the Calvia Beach Resort.