Si Morris-Green kept on by On the Beach to lead new cruise division

Si Morris-Green is being kept on by On the Beach to head up a new cruise division.

 

The launch comes after the online travel agency closed its B2B arm to focus on its core B2C activities, which saw all 26 Classic Collection staff enter a collective consultation process.

 

On the Beach’s range of cruise holidays will launch initially with cruise-only deals from Celebrity Cruises, Norwegian Cruise Line and Royal Caribbean, with plans to “rapidly expand” the offering to include deals from additional cruise lines and full cruise packages in the coming months.

 

The sailings will be accessed via a ’cruise’ tab on On the Beach’s website, which is set to go live imminently.

 

The company said the move marks a “strategic expansion”, adding to its ranges of beach holidays and city breaks. A spokesperson said the addition of cruise will enable the business to “serve customers looking for a different type of holiday experience”.

 

Morris-Green, who assumes the role of director of cruise, said: "I’m delighted to be staying at On the Beach and leading the new cruise offer.

 

“I am confident that my experience in the cruise industry will ensure On the Beach hits the ground running in this exciting growth segment.

 

“There’s huge customer demand for cruise holidays delivered with the same transparency and value that On the Beach is known for, and we look forward to bringing the best of the cruise world to both existing and new customers.”

 

Morris-Green joined Classic Collection in 2020, following roles as marketing director at The Travel Network Group, head of distribution at easyJet holidays and marketing director at Planet Cruise. 

 

Jon Wormald, chief financial officer at On the Beach, said: “There is no doubt that Si’s expertise and understanding of both the cruise market and On the Beach’s culture make him the perfect candidate to lead this expansion as we continue to give customers more ways to find their perfect holiday."

 

Wormald added: “We are very excited to launch our cruise offer; as well as being one of the fastest-growing segments of the travel market, we know it’s becoming increasingly attractive to a younger audience.”