Thomas Cook sees first quarter transaction values surpass £50m

Thomas Cook has claimed its strongest peak booking season quarter since being relaunched as an OTA in September 2020.

Total transaction value surpassed £50 million, up 39% year on year in the first three months of 2026.

January peaks bookings surged by 78%, driven by renewed brand investment, TV advertising and improved digital booking options, according to the company. 

Bookings to Egypt and Morocco more than doubled, while the Canary Islands, mainland Spain and Greece remained firm favourite destinations.

Additional customer booking trends also point to demand for value-led travel, with 38% of all bookings made on an all-inclusive basis, followed by 33% on bed and breakfast. 

Alongside TTV growth, the business also recorded an undisclosed 35% increase in revenue over the same period in 2025, “underlining the continued momentum behind Thomas Cook’s digital transformation and growing relevance among UK holidaymakers”.

The iconic Thomas Cook name returned to TV advertising over the festive period to inspire holidaymakers during the key booking window.

Andrzej Kozlowski, chief executive of Polish parent company eSky Group, said: “Q1 2026 is a significant milestone in Thomas Cook’s next chapter and a clear sign that customers are responding strongly to a more modern, flexible and digitally-led holiday booking experience.” 

He added: “We’ve still got a long way to go, but the momentum we are seeing across brand awareness, customer demand and product innovation gives us real confidence for the year ahead - for Thomas Cook and the whole eSky Group.”

The business recently opened a new app within ChatGPT that helps customers discover package holidays through natural-language AI prompts.