Which? reveals shortlist of top travel brands  

The top UK travel brands shortlisted for customer satisfaction and higher average value for money have been disclosed by consumer champion Which?.

The nominated travel sector companies are Jet2, Liverpool John Lennon airport, Saga Ocean Cruises, Trailfinders and Zest Car Rental.

The travel brand of the year covers airlines, holiday companies, airports, ferries, holiday cottages, hotel chains, overseas self-catering providers and river cruises. 

The shortlists - covering a range of categories including travel - are decided by a “rigorous set of criteria” including brand performance in Which? testing and surveys, reliability, analysis of provider data and results from investigations.

“Nominated companies have shown that they make life better for travellers by delivering the best trips and experiences judged over the period of 1st March 2024 to 28th Feb 2025,” Which? said.

“Brands are shortlisted for scoring highly in terms of customer satisfaction and having a higher than average value for money rating.”

The awards take place on May 21 with the winners in each category decided by an expert panel of judges.