Abercrombie & Kent creates ‘beyond the ship’ land adventures for Crystal  

Luxury cruise brand Crystal is to offer land-based experiences created by sister operator Abercrombie & Kent.

The ‘By Abercrombie & Kent’ initiative will cover Africa to Asia and the South Pacific to the Mediterranean.

The aim is to transform the traditional ocean cruising experience “beyond the ship”, according to the line.

The land trips are available for booking across Crystal Serenity and Crystal Symphony sailings in 2026.

Multi-day adventures allow passengers to disembark mid-voyage and rejoin at subsequent ports, visiting iconic sites like the Great Wall of China, Taj Mahal, and Uluru.  

Pre- and post-cruise land journeys range from archaeological explorations to cultural and wildlife adventures. 

Crystal’s partnership with Abercrombie & Kent began in 2022 when A&K Travel Group acquired the Crystal brand and its two ships.

A statement said: “The launch represents a significant evolution in luxury cruising, leveraging Abercrombie & Kent’s six decades of expertise to deliver unprecedented access to authentic, world-class experiences both onshore and at sea.”

Cristina Levis, chief executive of parent company A&K Travel Group, said: "We’re redefining what a luxury cruise experience can be, ‘By Abercrombie & Kent’ isn’t just any excursion programme, it’s a complete reimagining of how our guests discover the world, combining Crystal’s exceptional onboard hospitality with A&K’s unparalleled destination expertise."