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Abta has produced new guidance to help travellers consider accessibility and assisted travel needs when planning a holiday, travelling on business or visiting family and friends.
The material, which includes a checklist that customers can use as a prompt for discussions with their travel agent, aims to help people consider whether they, or someone they are travelling with, have specific needs due to reduced mobility, access requirements, non-visible disabilities or neurodiversity.
Abta is encouraging members to direct their customers to the new guidance, which forms part of the association’s wider ongoing work on accessibility and assisted travel.
Susan Deer, director of industry relations at Abta, said: “We want everyone to be able to travel with confidence, and recognise that if you have a disability, planning and organising travel can be more complicated.
“However, as an industry we have an opportunity to support travellers and improve access to travel by helping them plan a trip that suits their needs.
“At Abta, we’re looking at this across a number of fronts. Our new consumer guidance was developed with the help of members, customers and assisted travel experts to ensure it covers the whole customer journey and addresses all travellers’ needs.
“We’re also updating our guidance for members, providing practical advice to give them confidence to deliver a great customer experience.”
The guide and checklist are available on Abta’s website.