Advantage Travel Partnership unveils first major rebrand in more than 20 years

The Advantage Travel Partnership has announced its first major rebrand in more than two decades alongside a new digital presence to promote itself as a leading “‘single-stop solution” for the future.

The travel agency consortium said the “powerful new brand identity” represented not just a visual refresh but a “strategic repositioning” aligned with the changing needs of its existing and future stakeholders.

A single new logo (pictured below) will replace more than 30 currently in use, including those for Advantage Managed Services and The Advantage Global Network. 

Advantage aims to remove any “potential confusion” from its multiple brands in the marketplace with a “single-stop solution” under the Advantage umbrella.

The rebrand introduces the strapline ‘We’re here for your journey’ alongside a “visual identity, vision and mission statement and set of brand values”.