Newmarket Holidays expands trade team with four new roles

Newmarket Holidays is increasing the size of its trade team with four newly created strategic roles.

The escorted tours specialist said the expansion followed another year of “significant” growth as it prepares for an even stronger 2026.

The operator is recruiting for two extra account managers after filling four new roles, which include a role dedicated to homeworkers, internally.

The new roles are national account manager; trade engagement manager; trade support executive and trade partnerships manager – homeworkers.

Kieran Savill, formerly partnerships manager, has been appointed national account manager and is tasked with strengthening national agency relationships and strategic partnerships.

Account manager Sas Rowbothan has been made trade engagement manager, in charge of education, training and collaboration across the trade.

Casey West has joined the trade team in a permanent role as trade support executive after a secondment from Newmarket Holidays’ contact centre.

Ryan Readman, formerly account manager for the northwest and Isle of Man, has become trade partnerships manager for homeworkers. He will support the rapidly expanding number of homeworkers and independent business owners.

Savill and West started in their new roles on January 1 while Rowbothan and Readman will move into the positions once their replacements are appointed.

The operator is now recruiting for two account managers based in the northwest, Midlands or southeast.

Chief commercial officer David Sharman said: “Following a strategic review of our performance and team structure, we’re delighted to further enhance our trade team with newly created roles, bringing in additional people to strengthen the team and provide even greater support to our valued trade partners.”

Head of trade sales and partnerships Hayley Morris added: “We’re excited to be able to offer new opportunities within the team and look forward to welcoming two new members, further strengthening our support for the trade.”

The company said the changes came at a critical time of “investment, market momentum and opportunity”. It cited rising demand for escorted touring and adventure travel for the expansion, which follows its biggest-ever fam trip programme to allow agents to experience its tours first hand.

It added that the move reflected its long-term commitment to the trade and its plans for sustainable growth.