News

Classic incorporates Ryanair flights to boost city breaks range

Collaboration between Classic Collection owner On the Beach with Ryanair has enabled the operator to more than double its range of city breaks, with more additions to follow.

The number of cities offered in a new programme has risen from 17 to 34 with with a further 16 due to be available before the end of the year.

A new dedicated contact centre team is servicing all of the operator’s bookings with a Ryanair flight component, designed to ensure that both agents and their customers are up to date with the information they need in real time, according to the operator.

Cities new to the operator include Brussels, Budapest, Cannes, Copenhagen, Krakow, Porto, Reykjavik, Stockholm and Valencia. Classic is also offering breaks to Belfast, Dublin and London.

One of the first Ryanair bookings made with the operator was a high value city break to the Irish capital.

All city breaks are bookable via the operator’s 24/7/365 single centre and city breaks agent only booking portal.

Each agent making a Classic booking with a Ryanair flight component during October will go into a draw for one of 15 places on  three city break fam trips, divided equally between Midlands, Northern and Southern regions.

The development comes as a direct result of Classic Collection being able to leverage part of the Ryanair agreement with On the Beach.

B2B director Si Morris-Green said: “As the only verified Ryanair B2B partner we’re thrilled to be able to offer our agent partners the unbeatable combination of great value low airfares, a huge choice of regional flight routes all wrapped up in an Atol-protected package.’

“Ryanair flights represent a sizeable, value-focussed addition to our extensive range of existing airline partners.

“We’re very pleased that the process is working smoothly and are delighted with the initial sales volumes, which will only increase as we add more product. It’s a very timely introduction of so many new destinations with peaks on the horizon.”

Share article

View Comments

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.