A ‘Destinations in the Spotlight’ promotion has been introduced by Newmarket Holidays.
The initiative starts with the escorted tours specialist discounting all UK and Ireland holidays by 15%, a campaign that will run from today (Monday) until May 4.
Ten per cent savings on air-based packages and river cruises apply until the end of May.
Mini and extended campaigns will run in line with the government’s planned traffic light system for opening up international travel.
The aim is to help highlight to agents and customers holidays within the operator’s portfolio that are on the travel list.
Headf trade sales Richard Forde said: “The series is in response to the government’s impending traffic light system for travel destinations, plus we are looking to respond to consumer demands and give our agent partners extra tools to secure those much needed sales.”
He addded: “We have been working with our agent partners to find the best deals for them, so in order to support agents who specialise in European or long haul destinations we are also introducing 10% off all air holidays and river cruises.
“Support from the trade has been fantastic so we are opening up this offer until the end of May.”