Travel add-ons firm Holiday Extras has made an undisclosed “material investment” in a Dutch airport transfers provider.
The deal with Amsterdam-based Transferz comes as part of a new long-term partnership.
Holiday Extras will be taking a board seat and working closely with the founding team to expand the Transferz business.
The founding team of Transferz, led by Johan van Vulpen as chief executive, has experience from prior ventures, including Greetz which was sold to Moonpig in 2018.
Holiday Extras group chief executrive Matthew Pack said: “We loved the business, the tech and the Transferz team.
“They share our sense of fun and purpose. Their fresh approach to transfers solves a bunch of customer problems through great technology and delivers a global supply chain we can truly rely on.
“We were in the process of building out this product ourselves and then saw the best route to delivering our ambitions was to invest in a winning team and accelerate the plan.”
Simon Hagger, chief business development officer who brokered the deal, added: “Our investment in Transferz signals how serious Holiday Extras is about delivering the very best products we can to the market.
“We continue to expand our product offering, giving customers and partners all the key travel ancillary products they need in a single app, single online search or via our multi-product partner API.”
Johan van Vulpen said: “Transferz is delighted to bring Holiday Extras on board, not just as a key investor but as a major strategic growth partner.
“Their brand reach and long-term expertise in providing the best ancillaries all in one place will further accelerate our plans to offer an unrivalled technology and supply platform on a global scale.”