Turkish Airlines has teamed up with two travel technology specialists to launch Turkish Airlines Holidays globally.
The carrier has announced the partnership with HBX Group – the owner of brands such as Hotelbeds and Bedsonline – and PerfectStay, which specialises in travel packaging technology.
Turkish Airlines passengers now have access to HBX Group’s global inventory of hotels, experiences and transfers.
PerfectStay’s dynamic packaging technology enables travellers to book customised travel packages tailored to their preferences.
Previously available only for outbound flights from Turkey, Turkish Airlines Holidays has now expanded to key markets including the UK, Europe, South Korea, Mexico, Australia and more. Turkish Airlines Holidays will also announce its entry into the US market in the coming months.
The holidays are to be sold direct to consumers and are not currently available through travel agents.
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Bilal Ekşi, Turkish Airlines chief executive, said: “We are excited to launch Turkish Airlines Holidays globally. Offering the convenience of booking an entire trip on a single platform, Turkish Airlines Holidays will redefine the way travellers plan and experience their holidays.”
HBX Group, the Majorca-based B2B travel tech firm, said this collaboration is “a major milestone” in its strategic focus on airlines and loyalty programmes, a key segment that accounted for 13% of Total Transaction Value (TTV) of the group’s accommodation segment in 2024.
Nicolas Huss, HBX Group chief executive, added: “Through this collaboration, passengers can now enhance their journeys by combining flights with our extensive global inventory of accommodations, transfers and experiences, powered by PerfectStay’s advanced packaging technology, to create the ideal getaway.”
Raphael Zier, co-founder and chief executive at PerfectStay, added: “By combining our expertise in dynamic packaging technology with HBX Group’s highly curated inventory of travel products and the international destination network of Turkish Airlines, we are creating an unmatched travel booking experience for millions of passengers, with a one-stop solution where travellers can effortlessly book flights, accommodations and additional travel services, all in one place.”