United Airlines has appointed Karolien De Hertogh as UK and Ireland sales director, taking over from Bob Schumacher, whose career at the carrier has spanned almost 30 years.
She starts on February 15 and brings more than 15 years of industry experience to her new role.
De Hertogh will report to Marcel Fuchs, managing director of international sales, and she will head United’s sales strategy in the UK and Ireland.
She joined United in 2007 as regional sales manager for the UK, Ireland and Belgium, then became as UK head of corporate sales.
Before United, she had worked in airline reservations and as an airport-based customer services agent, and then with British Midland International as sales manager for Belgium and Luxembourg, and subsequently as UK and Ireland general manager.
Her appointment comes as the carrier is expanding, with the introduction of an additional second daily flight between Heathrow and Los Angeles, starting on March 26, increasing the number of daily services between the London airport and the US to 23.
United is also scheduled to introduce a new daily nonstop seasonal service between Shannon Airport and its hometown hub at Chicago O’Hare from May 26, as well as a second daily flight from Dublin to New York/Newark for the summer season, commencing on April 23.
Fuch said: “With over 15 years’ experience in the aviation business, Karolien has been at the forefront of change and brings great strength and expertise to our team as we build on our success in the UK and Ireland.
“Karolien has an impressive track record and a sharp focus on driving the business forward.
“The whole United family wishes Bob Schumacher the very best after a highly successful career at United spanning almost 30 years.”
The airline said Schumacher will be spending more time with his family and travelling.