Bookings to US holding steady with ‘minimal’ cancellations

Bookings to the US are holding steady with “minimal” cancellations, an industry poll has found.

The Visit USA Association (UK) survey was sent to tour operator and travel agent members to review booking trends for the first three months of 2025.

The study results came amid global economic turmoil triggered in the first 100 days of president Donald Trump’s second term in office.

The survey results showed that:

• 72% say enquiries and searches are above 2024 levels or on par with 2024
• 72% say bookings are above 2024 levels or on par with 2024
• 87.5% have not seen an uptick in cancellations or changes to forward bookings
• Best destination performers in the quarter: New York, Florida, California, Deep South and Las Vegas
• Comments confirmed that support from US destinations has remained constant and provided a welcome boost to promotional activities.

The association will continue to survey members with next results due following the end of the second quarter in to monitor forward enquiry and booking patterns, and to see the impact of a late Easter on the market.

Visit USA (UK) chief executive Kate Kenward said: “We were very pleased to see these encouraging survey results from quarter one of 2025, which confirm anecdotal comments from members that demand for and travel to the USA remains steady. 

“Rising costs were the listed as the strongest barrier to travel. 

“Our surveyed members commented on the resilience of British travellers’ keen to visit a destination that offers a diversity of experiences, iconic cities, incredible landscapes, welcoming neighbourhoods, and a soundtrack and menu that are unmissable.”

Kenward added: “Our advice to those planning a trip to the USA this year, is to book with our members who keep up to date with UK Foreign Office advice and USA immigration policies.”