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G Adventures has confirmed Cambodia as the new host destination of its 2026 GX Summit.
The event was originally planned to take place in Morocco but has been changed to “reflect GX’s core mission to use travel as a force for good” by supporting destinations where community tourism can have the greatest positive impact.
Now in its fourth year, GX brings together travel agents, trade partners, media, industry leaders and G Adventures staff to “experience first-hand how community tourism supports livelihoods, preserves culture, and creates long-term economic opportunity”.
G Adventures said hosting GX in Cambodia “aligns with that vision” by placing the spotlight on a country where tourism recovery can directly benefit local people.
“GX is so much more than a conference,” said Bruce Poon Tip, founder of G Adventures. “It’s about celebrating the power of travel done right, in destinations where our global community can help drive real, positive change.
“Morocco has enjoyed significant tourism success in recent years while Cambodia, despite being a spectacular and safe destination, has faced challenges following regional unrest, which impacts the livelihoods of local people.”
The summit has been intentionally hosted in destinations navigating recovery and renewal over the past three years, including Peru following civil unrest, India as it rebounded from the pandemic and Jordan, which saw a 186% increase in G Adventures passengers after GX took place there in September 2025.
“Looking back, the impact is undeniable,” added Poon Tip. “GX doesn’t just talk about community tourism, it helps to activate it.
“I couldn’t be more excited for Cambodia to be the next chapter in that story and I want to personally thank the Moroccan Tourism Board for their support and belief in the vision of GX.”
GX Cambodia will take place from September 23-28 and will “celebrate the destination’s rich history and culture”, exploring Phnom Penh and Siem Reap, while offering attendees the opportunity to meet local communities and visit projects.