Carrier launches brochure to inspire holidays for each season

Luxury tailor-made operator Carrier has unveiled a brochure designed to “maximise seasonal booking demand” and “capture interest for key travel periods”.

The Agenda features 80 handpicked holidays, insider tips and practical advice about where to travel during each season of the year, as well as school holidays, Easter and the festive period.

Byanne Akbor, Carrier’s head of marketing, said: “The Agenda is not just a list of destinations; it’s a planning tool for a whole year of holidays.

“Each section begins with a ‘Where to go when’ guide…followed by editorial insights on new hotel openings, seasonal secrets and world events – showcasing Carrier’s expert knowledge and access.

“Finally, we’ve curated properties that align with emotional drivers and seasonal trends.”

The Agenda features 10 of Carrier’s top-selling destinations, including Spain, Greece, the UAE, the US, Barbados, Italy, the Maldives, South Africa, Portugal and Thailand, with product catering to families and couples.

Rebecca Turner, Carrier’s head of product, added: “Choosing what to feature wasn’t left to chance. We’ve analysed three years of booking data to ensure The Agenda includes destinations and properties that resonate most with the audience.

“While all product areas are represented, 75% focus on beach holidays – reflecting what is typically booked during January to March.”

Agents can also access marketing materials including an unbranded digital PDF of the brochure, window posters, email signature banners and social media assets.

Lee Marshall, Carrier’s head of partnerships, commented: “We know this is a busy time in the travel industry, and our agent partners value support that helps them stand out in the crowded marketplace.

“With The Agenda, we’re giving them a beautifully inspirational piece to engage clients, plus a suite of marketing assets to maximise digital channels such as social media, which always seem to be well received.”