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Tui has promoted Scott Britton to the role of head of Crystal Ski Holidays, succeeding Chris Logan.
Formerly head of commercial, Britton joined the Tui brand in 2008 and has worked in various roles across the business, from the contact centre to key commercial positions.
Logan’s promotion to become commercial director for Tui UK and Ireland was announced in January.
Neil Swanson, managing director at Tui UK and Ireland, said: “I am delighted that Scott will be stepping up as head of Crystal Ski Holidays.
“He has a deep understanding of the business – operationally, commercially and product-wise, having spent his entire career at Tui and is uniquely positioned to lead Crystal into the future while integrating with Tui’s broader strategic vision.”
Britton added: “I’m thrilled to take on this new challenge leading Crystal Ski Holidays.
“Having started my career working in the Crystal contact centre over 16 years ago, I’ve gained valuable insights into what our customers truly value.
“I look forward to working with our talented team to enhance our ski proposition and deliver exceptional experiences for our customers.”