Incredible Journeys debuts touring and adventure training

Incredible Journeys, the touring and adventure brand of dnata Travel Group UK, has started its first educational programme for a group of 17 hand-selected travel agents.

 

Entitled Master the Market, this seven-week programme provides agents with the tools they need to promote and sell touring and adventure holidays.

 

At the end of the training, these agents will be known as Incredible Journeys Touring Champions.

 

It starts on Tuesday (May 13) with an introductory webinar to preview the coming seven weeks and introduce experts from partner suppliers who will be helping them complete the training.

 

Agents will receive a new module and two exclusive offers each week, tailored marketing assets, visits from the Incredible Journeys team and one-to-one training.

They have also been invited to Incredible Journeys’ two-day touring celebration event taking place later this year.

 

A private Facebook group has been created for agent questions, feedback and updates from Incredible Journeys.

 

There is also an incentive prize and Incredible Journeys merchandise for the agents.

 

A dedicated Master the Market microsite features videos, downloadable assets and tasks for the agents to monitor their progress.

 

Simon Applebaum, managing director, is also a board member of the Association of Touring and Adventure Suppliers (Atas).

 

He said: “Travel agents in the UK who are taking the time to educate themselves on the touring and adventure sector, and those who are successfully securing these bookings, are reaping the rewards.

 

“It is such an exciting and ever-growing sector of the industry, and one that comes with higher price points and therefore higher commission for agents.

 

“We are proud to be able to support these committed agents through every step of their growth, and I am personally looking forward to seeing just how far their businesses can go with the help of our expert team.”

 

The first Master the Market group originally had a limit of 15 travel agents, however, due to demand, Incredible Journeys expanded the group to 17 travel agents.

 

With more agents keen to join, there will be two more Master the Market groups to follow later this year.