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Agents are being encouraged to use Kuoni’s new Connect platform to compete training to win prizes during peaks.
Trade partners must complete training modules on Kuoni Connect to qualify.
The call came as the operator kicked off its turn of year campaign with discounts and added value offers available until February 16.
The operator also hinted at opportunities for agents to experience the ‘Kuoni difference’ first-hand with chances to win as it celebrates peaks.
The ‘wow’ holiday sale features 13 standout itineraries in addition to money-off deals.
Supporting advertising is running nationally across TV, radio, digital and outdoor.
Agents can view all 13 ‘wow’ offers, plus others on the Kuoni Connect platform, with daily updates posted on a private Facebook group.
Agents can use a booking tool on Kuoni Connect for single-centre holidays or contact the Expert Hub via the dedicated agent priority line for more complex itineraries.
Cruise and stay holidays are in the sale for the first time following the programme launch in September with a 19-night Japan Discovery itinerary with a Dubai stopover starting at £4,049 per person.
Head of trade partnerships Sarah Weetman said: “This peaks campaign marks the first time our trade partners will be supported by Kuoni Connect, our brand-new platform designed to put everything they need in one place.
“Partners can access campaign information, assets and offers instantly, and for the first time can also complete online training modules to become Kuoni Insiders.
“It is all about giving agents the tools, confidence and support they need during the busy Peaks sales period, with some exciting prizes available for those who complete all modules.”
Highlights include a Sri Lanka wildlife adventure and a twin-island Maldives package combining two Kuoni exclusive resorts, with discounts of up to £1,100 per couple.
Families can save on all-inclusive holidays in Mauritius and Mexico starting at £6,699 per family or take dedicated family itineraries in Vietnam and Africa.
Managing director Mark Duguid said: “The destination isn’t always the first thing people have in mind when they start planning a holiday, instead it’s often the reasons for travel – to connect as a family, mark a special occasion, have some down time or rediscover an interest that gets neglected within busy lives.
“As ‘experts in travellers’ it’s our job to match the feeling that people want to get out of their holiday, with the right experience and that’s where our destination expertise comes into play, to deliver wow-worthy holidays that also offer great value for money.”