Bankers have reportedly been drafted in by the owner of Loveholidays to advise on a potential stock market debut.
Private equity firm Livingbridge was reported by Sky News to have appointed Rothschild to help co-ordinate plans for an initial public offering (IPO) of the OTA.
The broadcaster quoted sources as saying that Rothschild would oversee the appointment of other investment banks to work on a flotation in the coming weeks.
The timing of a Loveholidays IPO - which would be likely to value the company at well over £1bn - is still to be determined.
Loveholidays has been backed by Livingbridge since 2018, and has seen its financial performance improve markedly since the pandemic.
The company was founded in 2012 by Alex Francis and Jonny Marsh, and now employs hundreds of people.
Livingbridge declined to comment to Sky News on Wednesday.
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