Royal Caribbean’s Ben Bouldin takes on wider Asia remit

Royal Caribbean’s Ben Bouldin has expanded his responsibilities at the cruise line to support “continued growth and commitment” in the Asia Pacific region.

Currently president of Greater China, Bouldin will now oversee the broader Asia region as president of China and managing director of Asia.

The company said the move is “designed to further strengthen its presence across Asia Pacific, including Singapore and Southeast Asia”.

It added “This underscores the company’s continued commitment to deepening regional alignment and accelerating long-term growth across its key markets.”

Bouldin brings more than a decade of international leadership experience with Royal Caribbean, having joined the company in 2014 and holding senior roles across the UK, Europe, the Middle East and Africa (EMEA), as well as most recently leading the business in China.

In his previous roles, Bouldin has overseen sales, marketing and commercial operations, contributing to the brand’s growth and performance across multiple markets.

Angie Stephen, Royal Caribbean senior vice-president, said: “Asia continues to be an incredibly important market for us, and we are excited to further strengthen our leadership in the region.

“Ben’s broad international experience and track record of driving growth across diverse markets position him strongly to lead the next phase of our journey in Asia Pacific.”

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