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SunExpress becomes official airline partner of Crystal Palace FC
SunExpress has become the official airline partner of Crystal Palace Football Club.
The Lufthansa and Turkish Airlines joint venture leisure carrier has signed a multiyear deal with the FA Cup-winning Premier League football club, which starts from beginning of the 2025-2026 football season.
The deal will involve collaboration on a range of projects to enhance the fan experience and promote both brands across the UK and beyond, the airline said.
Exclusive benefits will include the opportunity to win SunExpress tickets to Turkey and special Crystal Palace experiences such as VIP tickets to matches and “money can’t buy experiences”.
The deal also includes extensive LED profiling at the club’s Selhurst Park ground in Croydon, London, while SunExpress will also feature on pitch-side screens at all Crystal Palace’s Premier League home matches as well as cup home matches.
During games, LED boards inside the stadium will showcase SunExpress’ flights to Turkey out of a range of UK airports, including Gatwick, to destinations including Antalya, Dalaman and Izmir, and from summer 2026, Bodrum.
It will also highlight other departure airports across the UK and Ireland such as Manchester, Newcastle, Glasgow and Dublin, and include this in campaigns on social media and digital channels.
Later in the season the airline is also planning to develop a special Crystal Palace livery for a SunExpress aircraft, with fans getting the chance to vote on their favourite design to be applied to the aircraft.
SunExpress chief executive Max Kownatzki said: “SunExpress is proud to become the official airline partner of Crystal Palace Football Club, a team that inspires passion and unity with its fans in London, across the UK and beyond.
“Football brings people together in the same way our airline connects travellers with the places and people they love.
“Our partnership is more than just a collaboration - it’s an opportunity to deepen our connection with travellers, and to build lasting bonds with the club’s loyal and passionate fans. We look forward to welcoming them on board our flights, and taking every supporter’s journey to new heights, both on and off the pitch.”
Crystal Place chairman Steve Parish said: “We’re thrilled to welcome SunExpress as our official airline partner.
“Their ambition, reach and reputation for connecting people with the places they love make them an exciting addition to our partner family.
“Together we’ll deliver creative activations, memorable experiences and opportunities for supporters to get closer to both the club and SunExpress – whether that’s at Selhurst Park, online, or even on board a Crystal Palace-branded aircraft.”
SunExpress is increasing its capacity by 10% for 2026 over this summer to 2.1 million seats from the UK and Ireland. Next year it will run up to 196 flights a week on 30 routes from an expanded range of 14 airports.
It has also announced it is developing closer ties with the UK travel trade by working more closely with travel agents, tour operators, and distribution partners.
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