The government of the Balearic Islands says it remains committed to legislation designed to clamp down on unsociable behaviour in resorts after hailing the first full summer season since its implementation a success.
The legislation was introduced during the pandemic in areas including Magaluf in Mallorca and the West End of San Antonio in Ibiza, and includes bans on happy hours and all-inclusive packages including alcohol.
Speaking at World Travel Market, the islands’ director general of tourism Rosana Morillo said the government was “completely convinced” the measures would be effective and were required despite some opposition from business owners keen to recoup pandemic losses.
“We have been reasonably happy with the first (full) season, the rules together with a strong police presence have already proved to be effective,” she said.
“Ten pubs or clubs were closed as a precautionary measure and we remained strong despite pressure to soften the rules. The feedback from the British government, which deals with any issues through its consulate, has been very positive.”
Morillo said the UK market to the Balearics was just 1% down on 2019 levels, with daily spend 5.7% higher than pre-pandemic, largely due to higher prices of holidays and in resort.
She also said forecasts remained positive for next year, despite economic pressures, with travel companies reporting a year-on-year increase in forward bookings.
Focuses for the government and individual island tourist offices include extending the summer season to develop a more sustainable tourism ecosystem, and diversification of product beyond core beach holidays.
These include a focus on gastronomy, sports events including top-level golf, tennis and cycling, and arts and culture.
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